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And in-store samples sell scents too, survey finds.
October 29, 2010
By: TOM BRANNA
Editor
While factors influencing fragrance purchase for women, such as price, celebrity endorsement or season may be well known, latest research from Mintelreveals that the biggest influence may not be a fixed factor. It seems mood is now the most popular motivator of scent choice for women. According to Mintel, more than half (54%) of female fragrance users decide what fragrance to use based on how they’re feeling. Coming in at second place, 31% of fragrance users say they decide which fr...
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